UX/UI Case STUDY

Intro

Streetmark is dedicated one-stop shopping platform for streetwear community in india. This app will conveniently allow users to view sellers live shows or go live to add products on their live through quick add and search from our database/catalog to engage the community and have fun selling.

Project Goal

UX

MVP should clearly communicate

value proposition and features of app that resonates with user needs.

UI

Keep the design clean and enrich, avoiding

clutter or unnecessary elements that can distract visitor from the main message and call to action.

Keep the design clean and enrich, avoiding clutter or unnecessary elements that can distract visitor from the main message and call to action.

Target Audience

Audience

15 - 28 years

15 - 28 yrs

Tools

Tools

Figma

Figma

Platform

Platform

Mobile

Mobile

OS

OS

iOS

iOS

Project Duration

Duration

12 Weeks

12 Weeks

PROBLEM

A market niche exists for a mobile app offering authentication of streetwear items, supporting enthusiasts to connect and engage with fellow aficionados.

As we all know that Indian society is inherently very status-driven, and hype plays right into it. The millennials and Gen Zs are more connected to sneaker culture for self-expression, freedom of choice, and opinion. The market is highly fragmented, with resellers having small stocks and primarily selling through Instagram and WhatsApp, lacking an established dedicated community/marketplace platform.


There is high Struggle and confusion during purchasing of even single pair due presence of counterfeits in market. We have to face many problems while purchasing single pair. In that case some resellers websites are place of resilience, who manage their inventory/shipping by own but there are problems here to.


By creating an dedicated app for streetwear culture that offers resources for users to create stores and socialize with people, we can successfully fill this market gap while blazing a trail within this niche.

Process

PROBLEM

A market niche exists for a mobile app offering authentication of streetwear items, supporting enthusiasts to connect and engage with fellow aficionados.

As we all know that Indian society is inherently very status-driven, and hype plays right into it. The millennials and Gen Zs are more connected to sneaker culture for self-expression, freedom of choice, and opinion. The market is highly fragmented, with resellers having small stocks and primarily selling through Instagram and WhatsApp, lacking an established dedicated community/marketplace platform.


There is high Struggle and confusion during purchasing of even single pair due presence of counterfeits in market. We have to face many problems while purchasing single pair. In that case some resellers websites are place of resilience, who manage their inventory/shipping by own but there are problems here to.


By creating an dedicated app for streetwear culture that offers resources for users to create stores and socialize with people, we can successfully fill this market gap while blazing a trail within this niche.

With strict deadline of completing project in 12 weeks I decided to come up with well define procedure before basing a plan on that.

About

Imagine scrolling through a website that effortlessly guides you, intuitively responding to your every click. That's the experience I aim to create as a UX/UI designer. Beyond my technical skills, I bring empathy to understand users' needs, creativity to craft visually appealing interfaces, and a passion for seamless interactions.

I don't just design interfaces; I build bridges between users and technology, enhancing their journey. Hiring me means inviting a designer who transforms challenges into intuitive, human-centric solutions, making your product not just functional but memorable.

SKILLS

Figma

Adobe Illustrator

Illustrator

Adobe Photoshop

User Research

Interaction Design

White Boarding

Usability Testing

Conceptual Design

Responsiveness

PERSONAL Ability

Creativity

Empathy

Attention to details

Resilience

Contact

Ready to bring your vision to life or just want to chat? Reach out, and let's create something memorable together.

I'm here to listen, collaborate, and craft design solutions that resonate.

Call me @+918989404228

rangile.1@iitj.ac.in


Contact

Ready to bring your vision to life or just want to chat? Reach out, and let's create something memorable together.

I'm here to listen, collaborate, and craft design solutions that resonate.

Call me @+918989404228

rangile.1@iitj.ac.in


Contact

Ready to bring your vision to life or just want to chat? Reach out, and let's create something memorable together.

I'm here to listen, collaborate, and craft design solutions that resonate.

Call me @+918989404228

rangile.1@iitj.ac.in


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